Trusted, Human-Centric Marketing for Growth

Welcome to DataSapien, where privacy and personalisation transform customer engagement. Our human-centric technology delivers hyper-personalisation while prioritising data privacy and compliance.

Join us to elevate your customer experience, loyalty and revenues through a radical and ethical, new approach to personal marketing.

The internet has evolved in a way that doesn’t serve the best interests of individual users, or the companies that serve them.

As a result, customer centric companies find it hard to provide the delightful, personalised products and services that they want to deliver and that their customers expect. Worse, considerable value is left untapped for everyone. 

We are changing that.

Introducing

DataSapien Technology

At DataSapien, we’ve created revolutionary software by combining three cutting-edge technologies that, together, redefine the way organisations are able to interact with their customers. They’re packaged as an ‘SDK’, easily embeddable into existing customer apps.

Personal Data Wallet

Customers gather 360º life data and store it on personal devices & cloud. They may chose to directly & explicitly share it as ‘Zero Party Data‘ (ZPD).

Personal Intelligence (AI)

Deliver the perfect message served in the customers real-life context. 360º life data processed safely and confidentially on their device. Welcome to private-personalisation.

Edge Data Orchestration

Symphonies of data orchestrated between millions of personal devices with our edge consent engine, future-proofing data participation and allowing data value to flow safely and with ease.

Introducing

DataSapien Technology

At DataSapien, we’ve created a revolutionary software by combining three cutting-edge technologies that together, redefine the way organizations interact with their customers.

Personal Data Wallet

Customers gather 360º life data and store it on personal devices & cloud. They may chose to directly & explicitly share it as ‘Zero Party Data‘ (ZPD).

Personal Intelligence (AI)

Deliver the perfect message served in the customers real-life context. 360º life data processed safely and confidentially on their device. Welcome to private-personalisation.

Edge Data Orchestration

Symphonies of data orchestrated between millions of personal devices with our edge consent engine, future-proofing data participation and allowing data value to flow safely and with ease.

Our solutions

The DataSapien technology powers 3 core solutions that enable you to access your customer’s life data in a secure, sustainable and trusted way.

Customer Knowledge Enrichment

Customers gather their own data, are informed with private insights and chose when and how to share with brands. 
Brands collect consented ‘Zero-Party Data’ (ZPD) directly from customers, to enhance CRMs, enrich Customer Data Platform information and power In-House AI Models. 

Private Personalisation

Provide customers with their own personal, In-app, intelligence. Recommendation and data veracity algorithms run locally on-device to unlock truly hyper-personal marketing capabilities which are safe, easy to access, transparent and confidential. This results in significant uplift in engagement and ARPU.

Omni-Personal Loyalty

Move beyond transactional loyalty to build trusted experiential relationships with customers.
Customers build private 360º mirrors of their lives, allowing brands to offer Omni-Personal marketing: personal, contextual and always-on digital experiences that drive positive change and boost customer lifetime value. 

From Omni-Channel to ‘Omni-Personal’ Marketing

While Omni-Channel marketing seeks to manage a brands communications across customer touch-points. Our advanced ‘Omni-Personal’ approach creates the marketing journey in participation with the customer. It uses customer apps, browsers, app-clips, communities, and connected devices to deliver deeply hyper-personalised, customer-centric, fully consented and trusted customer interactions.

Developing a sustainable digital future

At the core of the DataSapien Technology, is our commitment to creating a sustainable digital future by overcoming the most pressing current challenges.

Overcoming lack of consumer trust…

…by giving people their own personal data wallet. This gives them full control over how and when they share their zero-party data, enabling a transparent two way data exchange that aligns brand values to reality.

Empowering consumers to want to share data…

…by offering genuine, fair and equal value participation with data. Move from transactional value relationships to create long term, experiential, value and create emotional moments of delight.

Generating genuinely delightful and valuable consumer experiences…

…by utilising human-centric AI to serve hyper-personalised and omni-personal marketing communications, safely utilizing thousands of data points in the context of the moment.

Developing a sustainable digital future

At the core of the DataSapien Technology development process, is our commitment to creating a sustainable digital future by overcoming the most pressing current challenges.

Overcoming lack of consumer trust…

…by giving people their own personal data wallet. This gives them full control over if and when they share their zero-party data, enabling a transparent two way data exchange that aligns brand values to reality.

Empowering consumers to want to share data…

…by offering genuine, fair and equal value participation with data. Move from transactional value relationships to create long term, experiential, value and create emotional moments of delight.

Generating genuinely delightful and valuable consumer experiences…

…by utilising human-centric AI to serve hyper-personalised and omni-personal marketing communications, safely utilizing thousands of data points in the context of the moment.

Who we are

We are the world leaders in human-centric marketing technology, pioneering a new era where consumers move from data consent to active participation with zero party data (0PD). Our technology delivers trusted, authentic interactions and an abundance of new knowledge and new value for all.

Our international team of software engineers and designers has a decade of experience creating technology that puts humans at the centre by building the world’s first commercial mobile Personal Data Store and Exchange.

Who we are

We are the world leaders in human-centric marketing technology, pioneering a new era where consumers move from data consent to active participation with zero party data (0PD). Our technology delivers trusted, authentic interactions and an abundance of new knowledge and new value for all.

Our international team of software engineers and designers has a decade of experience creating technology that puts humans at the centre by building the world’s first commercial Personal Data Exchange.

Human-Centric Data In Action

Customer Case Studies

DataSapien provides Zero-Party Data technology to brands that drive significant ROI by blazing a trail in the human-centric, personal data ecosystem. 

DataSapian Dashboard

Case Study 1: Zero-Party Data (ZPD) platform for marketing professionals

CitizenMe is a Personal Data App that provides ‘Citizens’ with insights about their life generated from the data that they collect about themselves. They are then able to share anonymised data and insights with brands through a SaaS Personal Data Exchange to generate consumer insights.

Human-centric apps, prompting genuine, authentic interactions with Omni-Personal Marketing

DataSapien technology enables brands to create a variety of new Zero-Party Data and Omni-Personal Marketing services for customers. For example:

  • A new human centred health app enabling anonymised personal data collection & sharing.
  • A major retailer evolving their app to provide contextual, omni-personal, offers and next best actions with anonymised 360º life data – maximising customer participation.
  • A car purchase app, adding loyalty to ensure long-term connection and relevance after activation.

Human-Centric Data In Action

Customer Case Studies

DataSapien provides Zero-Party Data technology to brands that are driving significant ROI by blazing a trail in the human-centric, personal data ecosystem. 

Zero-Party Data (0PD) platform for marketing professionals

A Market Research platform client that provides anonymised behavioural consumer insights to the Market Research industry, each holding thousands of data points.
Brands request anonymised, verified data and insights in real-time.
The Zero Party Data Dashboard provides a powerful data orchestration environment, with multi-level account access management for insight team members.

DataSapian Dashboard

Human-centric apps, prompting genuine, authentic interactions with Omni-Personal Marketing

DataSapien technology enables brands to create a variety of new Zero-Party Data and Omni-Personal Marketing services for customers. For example:

  • A new human centred health app enabling anonymised personal data collection & sharing.
  • A major retailer evolving their app to provide contextual, omni-personal, offers and next best actions with anonymised 360º life data – maximising customer participation.
  • A car purchase app, adding loyalty to ensure long-term connection and relevance after activation.

You’re in good hands

The DataSapien Technology powering our customers solutions has already benefited a wide range of global consumer brands.

Y