DataSapien Blog
At DataSapien, we’ve created revolutionary software by combining three frontier technologies that together, redefine the way organizations interact with their customers. Here we share why it will change the world of consumer marketing, the advanced technologies that we use to create it, and the ethics of creating a human centric approach to personal data and AI.
From Data Collection to Empowerment: DataSapien’s Ethical Data Solution
DataSapien revolutionises personal data management by empowering customers to control their data directly from their devices. Offering unparalleled privacy and security, DataSapien ensures transparent, consent-based data sharing, fostering trust between consumers and brands. Dive into the future of ethical data handling with DataSapien, where user empowerment and privacy converge.
Delivering Trustable, Confidential, Personal AI
we take a multi-track approach to building intelligence. Firstly, we deliver simple, safe personal intelligence using proven models and powered by this data on device data. Secondly, we simultaneously develop and test more advanced personal generative AI agents, rolling them out as they mature and become customer ready.
Private Personalisation: 5 Ways Traditional Personalisation Becomes Truly… Personal
Personalisation has long been considered a cornerstone of future marketing strategies, promising to forge deeper, one-to-one connections between businesses and their consumers. This concept, however, faces a paradox in the digital age. While consumers demand increasingly tailored experiences, their growing concern over data privacy and tightening regulations on personal data usage challenge the traditional means of achieving such personalisation. Enter the innovative concept of ‘Private Personalisation’, a transformative approach that leverages the latest advancements in technology to navigate these challenges.
Solving 10 Tough Customer Loyalty Problems with Private Personalisation
Digital customer loyalty and reward programmes have been an integral part of strategic marketing to foster brand loyalty and repeat purchases for decades. However, they’ve recently hit a roadblock. Traditional loyalty programmes often face challenges such as high costs, limited differentiation, and data privacy concerns. The emergence of Private Personalisation, powered by Zero Party Data, Personal Data Stores, and personal AI, offers innovative solutions to address these issues.
Privacy Powered Personalisation: The Future of Marketing
Businesses strive to provide tailored experiences to their customers, aiming to meet their individual needs and preferences.
However, personalisation requires information about the individual, their personal data. So many programs stumble upon a significant roadblock: Privacy. From consumer concerns, to data regulations (GDPR, CCPA) and the power of gatekeepers like Google it appears that personalisation and privacy are in conflict. At least until now. Enter “Private Personalisation.”
Revolutionising Loyalty: Zero-Party Data, On-Device Wallets, and Omni-Personal Marketing
Discover how the integration of Zero-Party Data, Omni-Personal Marketing, and On-Device Personal Data Wallets is revolutionising customer loyalty programs. Learn how these technologies enhance engagement, personalisation, and trust, driving brand loyalty and long-term profits. Explore the benefits of a customer-centric approach that prioritises data security, relevance, and value for a transformative loyalty experience. Dive into our blog post for an in-depth look at the future of customer loyalty.
Unlocking the True Value of Zero-Party Data – Beyond Surveys
Explore the Potential of extended Zero Party Data
Discover how Zero Party Data can revolutionise customer insights beyond traditional surveys and polls. By inviting customers to share their 360º life data, businesses can unlock unparalleled personalisation and engagement. Join us on a journey to redefine the value of customer data.
Introducing the DataSapien 2024 Trend Oracle
DataSapien 2024 Trend Oracle is a ‘Trend of Trends’ GPT incorporating over one hundred 2024 Trend Reports from major consultancies and consumer enterprises. Give it a try!
Four great predictions for #MarTech in 2024
Four predictions for MarTech in 2024: 1) AI’s Mainstream Evolution 2) Ethical AI Usage 3) Responsible Marketing and Data Privacy 4) Composability in MarTech