For us, Marketing has always been about understanding people so that their needs and desires can be anticipated, and then fulfilled. If we’re honest marketers, over the last decade our desire to ‘understand people’ has often become invasive, unethical and even creepy. Simultaneously, we’ve moved further from the original promise of digitization, the promise to deliver true one-to-one personalization. It’s time to move to omni-personal marketing.

At DataSapien, our mission is to bring marketing back to it’s human roots. To move forward from todays pseudo-personalization, to true personal marketing, where humans are at the center. With humans in control of their data, marketing algorithms can move to where people are, in their current lived context. Privately, securely, with agency and with delight.

Introducing Our Core Theme: Making Marketing Personal

In today’s digital landscape, where data reigns supreme, the essence of marketing should be personal. It must resonate with individuals, anticipate their needs, and fulfil them seamlessly. Unfortunately, in the pursuit of this goal, the marketing industry has often crossed the line into intrusive and unsettling territory.  

Our commitment is to redefine this narrative, to rekindle the essence of making marketing personal, and to place humans firmly at the heart of it all. We believe in marketing that respects privacy, empowers individuals, and creates delightful experiences. Marketing must serve people in the moment, in the places and contexts that matter to them, we call this Omni-personal marketing.

How We Achieve True Omni-Personal Marketing:

At DataSapien, we are driven by a vision that transcends mere personalization. We’re pioneering the era of true personal marketing, and we achieve this by harnessing the power of three cutting-edge technologies:

  • Personal Data Wallets: These secure digital vaults put individuals in control of their data, litterally held in their hands, on their own SmartPhone. No longer will personal information be scattered across the digital landscape; a copy of everything resides securely in their hands. It’s a game-changer that empowers individuals to decide when, where, and how their data is used. And much more.
  • Zero Party Data: This concept represents a paradigm shift in data collection. It’s about individuals willingly sharing their preferences, needs, and desires with the brands they trust. With Zero Party Data, marketing is built on consent and trust, ensuring a transparent and mutually beneficial exchange. Customers participate to shape their outcomes, delightfully.
  • Personal AI: Personalized experiences are taken to new heights with Personal AI. These intelligent systems work locally, in-situ with personal data wallets, to understand individual contexts and preferences in the moment. Marketing messages and interactions are not just relevant but deeply personal, transparent and with control baked in.

What to Expect from Our Blog:

In the upcoming posts on this blog, we invite you to explore the multifaceted world of making marketing personal. Our content will span a wide range of topics, from in-depth articles and case studies to thought leadership pieces and expert interviews. Three key themes are Omni-personal marketing, personal marketing technology and the Ethics of personal data and AI.

We’ll keep you informed about the latest trends, emerging technologies, and regulatory developments that shape the landscape of true personal marketing. More importantly, we’ll delve into the ethical considerations surrounding personal data and AI, emphasizing responsible and meaningful marketing practices.

Join Us On The Journey:

We extend a warm welcome to you as we embark on this journey together. Making marketing personal isn’t just our goal; it’s our commitment. We invite you to actively engage with us by sharing your thoughts, questions, and experiences in the comments section and on social-media. Your insights and perspectives are invaluable, and they contribute to the richness of our discussions.

Thank you for visiting our blog. We look forward to the enlightening conversations, shared learning, and the transformation of marketing into a truly personal experience.

In shared humanity,

The DataSapien Team